The number of Polish consumers with sleep problems unlikely to diminish in the near future. Factors such as ongoing political and economic uncertainty, combined with fast-paced lifestyles and high exposure to blue light from devices such as smartphones, tablets and laptops, which can suppress melatonin production, will only exacerbate the issue.
As with many other categories of consumer health, sleep aids is experiencing a shift towards products with natural formulations, based primarily on herbs. This is part of a larger trend that is prompting customers to study the composition of the products they consume and to prefer those as close to nature as possible.
The fashion for taking melatonin products is expected to continue into the forecast period. Manufacturers of such products advertise them as being an effective, and also completely safe, way of combatting insomnia, due to their proclaimed ability to naturally regulate the body's biological rhythm and regain the necessary amount of healthy, restorative sleep.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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