Although sleep aids current value sales look set to increase consistently over the forecast period, growth will be mainly driven by price hikes resulting from inflationary pressures. Volume sales are projected to decline slightly, in part because despite strict prescribing regulations, the use of Rx medications for the treatment of insomnia and other sleep problems remains widespread in Taiwan and continues to rise.
The rapid ageing of the Taiwanese population will remain an important driver of demand for sleep aids over the forecast period, as older adults are more likely to suffer from problems such as insomnia, sleep apnoea and restless leg syndrome. Furthermore, they often find it difficult to make dietary and lifestyle changes that could help them to achieve healthier sleeping habits.
Sleep aids producers in Taiwan will continue to increase investment in online marketing activities over the forecast period, with social media platforms expected to remain a focal point in this regard. More companies are also likely to try to create additional promotional opportunities by teaming up with manufacturers of wearable electronics and operators of mobile apps that are used for sleep tracking purposes.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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