While it is true that more people are aware of the need for restful sleep and the benefits which sleep aids can deliver, the importance of sleep is a subject which is still little discussed in the population of Peru – even though its benefits have been widely studied, with direct impacts on people's health and wellbeing. Indeed, some groups of people, such as students and those who work long hours, are still surviving on fewer than the recommended hours of sleep per night and even see this as a sign of “efficiency and achievement” – despite the negative health effects.
Given the number of brands which already compete in pharmacy chains, retail stores such as supermarkets and convenience stores represent channel opportunities for brands seeking to position themselves as the first options for consumers. Essentially, brands which are visible on a large number of modern retail channel shelves are those which will achieve the greatest brand recognition.
Although melatonin is already a popular option in sleep aids, players offering herbal remedies see opportunities ahead. Peruvian consumers value natural products, which are perceived as healthier, as well as being generally being more affordable than pharmaceutical remedies.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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