Sleep aids is expected to see strong retail volume and value (constant 2023 prices) growth over the forecast period, as economic concerns, the high use of digital devices and work stresses foster sleep disorders and push demand. However, no switches are anticipated over the forecast period, thereby liming the growth potential of OTC sleep aids.
Potential threats to sleep aids are bound up in the burgeoning health and wellness trend. This is seeing consumers seek more natural ways to relax, such as yoga and meditation, amid growing interest in the concept of “mindfulness”.
The further development of e-commerce operations by pharmacy retailers, such as dermoeczanem.com and ezcaonline.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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