Although there are recommendations not to rely on sleep aids, the category is however predicted to see further healthy retail volume and current value growth during the forecast period, as consumers look to address sleep difficulties. Coffee is becoming increasingly popular as a hot drink in Indonesia, and people increasingly drink it at any time of the day, which can lead to difficulties getting to sleep.
In the forecast period, sleep aids is set to face competition from Rx sleep aids, as some consumers prefer to be prescribed products by a doctor to help them sleep. For some conditions, doctors do give sleep aids in the form of the exogenous melatonin hormone to help patients who have difficulty sleeping.
The key distribution channels for sleep aids are store-based. E-commerce saw growth in the review period, and is expected to play a more important role in the forecast period, as consumers find it convenient to purchase online and have products delivered to their home.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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