Sleep aids is slated for a moderate positive performance over the forecast period, with sales growth expected to be underpinned by rising demand at a time of increasing stress levels. As mentioned above, increasing numbers of Norwegian people are experiencing elevated stress levels as they worry about the future, with anxiety about climate change, the rising cost of living and impact of emerging technologies on daily life all contributing to a stress epidemic among the local population.
The forecast period is expected to see e-commerce account for a higher proportion of retail sales of sleep aids. These products are particularly suitable for e-commerce.
One background trend that has been positive for sales of sleep aids in recent years is that the stigma surrounding the use of these products is dissipating as local people begin to feel more open about accepting that they may need some assistance to manage the impact of stress and anxiety on their emotions and their ability to cope with the pressures of modern life. This trend is expected to continue building over the forecast period as the stigma surrounding the use of sleep aids continues to diminish.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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