Although sales of sleep aids are expected to rise in the forecast period, growth will be somewhat slower than during the review period. While the pressures of hectic modern lifestyles and the effects of increasing use of screens will contribute to the increased disruption of sleep patterns and drive volume growth, value sales will also benefit from the presence of more specialised products, combination products and formats such as chewing tablets and gummies.
Combination sleep aids will take a bigger share of sales in the forecast period. Consumers are looking for the best, most effective products, and they are keen to see whether combination products can offer them greater efficacy.
Herbal sleep aids are expected to see notably higher growth rates than standard sleep aids during the forecast period. The key reason for the re-emergence of these products in the market is the general rise in consumer interest in herbal products, and this is an area where consumers are willing to try new products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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