Bulgaria was the first country in the European Union to allow the sale of CBD products, and it has made them easily accessible to the public. Producers like PBG Global, a Bulgarian company, have developed a multitude of CBD-based products, which claim to relieve stress and improve sleep quality.
With an increasing focus on holistic wellbeing and a preference for minimalistic, natural solutions, consumers are gravitating towards products that harness the power of herbal extracts, adaptogens, and other plant-based compounds known for their sleep-promoting properties. Natural sleep aids, often free from the side effects associated with some traditional pharmaceutical sleep medications, are gaining in popularity.
Factors like noise and light pollution from artificial sources are only some of the consequences of urbanisation. Noise pollution from traffic, construction, and urban activities, along with the proliferation of artificial light sources, can disrupt the sleep patterns of city dwellers, leading to sleep deprivation and related health issues.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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