Over the forecast period, there is an expectation that sleep aids will witness an increase in advertising efforts, with a particular focus on online platforms and television. The sleep aids category is expected to see a significant increase in marketing and advertising efforts as manufacturers recognise the growing potential of the market.
Rising awareness of the dangers of sleep deprivation is likely to make consumers more inclined to take measures to deal with insomnia. Furthermore, fast-paced, dynamic, hectic and unstable lifestyles are likely to lead to mental strain and sleep disorders.
The forecast period is expected to see the performance of sleep aids being influenced by the growing popularity of CBD oil and CBD products. These products have gained traction for their stress-relieving and sleep-enhancing properties.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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