The sleep aids category is expected to sales moderate in Ireland during the forecast period. Taking medication for sleeping purposes is still perceived as a last limit measure for the majority of consumers, who look for non-pharma alternatives.
The OTC sleep aids category has witnessed very low levels of innovation in Ireland over the review period, and this trend is likely to continue in the forecast period. With so many alternatives available, many of which are more natural and can be cheaper, major players are unlikely to invest substantial amounts in this category.
The growing availability of cannabidiol (CBD) products claiming to alleviate sleep disorders represents a further threat to the OTC sleep aids category. It is legal for customers to buy CBD products in Ireland as long as they contain less than 0.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!