Over the forecast period, generics are projected to retain a sizeable market share in wound care as many consumers are simply not able to afford brand items. The market is expected to remain price sensitive in the near future as inflationary pressures persist and minimum salaries have yet to fully align with market conditions.
One area of growing interest among consumers in the country is first aid kits. Sales of these kits continue to be negligible; however, more educated, affluent consumers are particularly aware of these items and the importance of having them at home, in the car, at work, and in other settings.
While other consumer health categories are seeing a stronger or growing private label presence, this has not been the case in wound care. This is primarily due to the large generics segment that already dominates the industry, coupled with low-priced items that are manufactured domestically.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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