In the forecast period, wound care in Japan is set to see slow and stable retail current value growth rates, while volume sales are expected to see little movement. The future of wound care in Japan will be influenced by the declining population in the medium to long term, with value addition becoming key.
Manufacturers can enhance consumer brand loyalty and promote usage opportunities by spreading knowledge of correct use and effective care through consumer education activities. This not only helps consumers understand the effective use of wound care products, but also encourages more frequent use.
Given that the basic functionality and practicality of sticking plasters/adhesive bandages are similar across many products, it is crucial for brands to appeal to value beyond their role as consumables, to enhance their competitiveness. Collaborations with animations or characters, as well as unique designs, are effective in appealing to a broad audience.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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