Prior to the COVID-19 pandemic, wound care in Belgium was poised for innovation, with promising projects like antibiotic-free bandages, antibacterial products and connected sticking plasters. However, due to the worsening of the economic situation, featuring high inflation and rising living costs, consumer interest in added-value products, such as elastic sticking plasters, liquid plasters and haemostatic sprays, proved to be limited.
Wound care did not fully recover to 2019 pre-pandemic retail volume sales levels by the end of the review period, while demand is set to decrease through the forecast period. Experts suggest the pandemic will have a lasting psychological impact, leading parents to monitor their children's activities more closely, thereby reducing the risk of minor injuries.
E-commerce is projected to see robust, if slower, retail value growth in 2024, driven by click-and-collect services at pharmacies and pure online players like Farmaline and Newpharma. The popularity of online pharmacies, which surged during COVID-19 lockdowns, is expected to continue rising in Belgium.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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