The continued return to pre-pandemic lifestyles will have a positive effect on wound care in Serbia in 2024 and beyond. Consumers are expected to increase the time they spend outdoors, travel or engage in sporting activities, especially as the health and wellness trend continues to gather momentum.
Enduring price sensitivity is expected to affect sales of wound care in Serbia in 2024. Low disposable incomes will encourage consumers to purchase wound care only when needed and to look for the least expensive products.
The leading players are expected to retain their positions thanks to their broad product offers and wide presence in different retail channels, as well as their continual introduction of new products. Competition based on price is expected grow during the forecast period, with consumers expected to become less brand loyal and to purchase wound care products that satisfy their needs at the same time as offering the lowest prices.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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