Demand for wound care is likely to continue to increase from 2024 onwards, as consumers look to replenish their supplies. However, as the competitive landscape becomes more crowded and the category becomes more mature, players will need to find new ways to differentiate themselves from the crowd.
In terms of distribution, it is likely that sales will remain dominated by health and beauty specialists, with consumers trusting these stores to provide safe and hygienic products. Indeed, the number of pharmacy outlets in the country increased during the review period, with major players, including Big Pharmacy, AA Pharmacy, Healthlane Pharmacy, Alpro Pharmacy and Sunway Multicare Pharmacy, focusing on opening stores in residential neighbourhoods, in order to make consumer health products more easily accessible to their customers.
Private label looks set to gain a greater share of sales over the forecast period. Consumer confidence in private label products has grown, especially in sticking plasters/adhesive bandages, with private label brands like Watsons and Guardian establishing strong visibility.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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