Wound care is projected to record steady, if moderate, growth over the forecast period in retail volume terms. Portuguese consumers are likely to adopt increasingly active lifestyles as a rising number of Portuguese are seeking to adopt healthier habits.
Portugal has seen elevated inflation in 2022 and 2023 with the pandemic and Russia’s war in Ukraine taking its toll on the local and global economy. In addition, in mid-2023 housing credits were reviewed by many banks and as a result many Portuguese will start to feel an even bigger effect from inflation from the second half of 2023 and moving forward.
Given the maturity of the category and the strong lead held by private label, branded players will have to invest in innovation if they are to catch the attention of consumers and encourage them to pay more for their wound care products. To differentiate their offer from private label players, they will need to develop added-value products particularly those adapted to sport and outdoor activities, which are key growth drivers of the category.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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