Private label has emerged in wound care throughout other markets in the region, but has remained at low levels in the Guatemalan market. This is somewhat surprising given the price sensitivity of consumers in this market and the relatively narrow range of unit prices for the products available, especially in sticking plasters/adhesive bandages.
First aid kits remains an underdeveloped category in the Guatemalan market but an emerging interest among a small niche of consumers is growing. More informed consumers with greater purchasing power recognise the importance of these kits, especially while on the road or in case of accidents at home.
As wound care remains a very mature category in Guatemala, there has been little innovation or product development for quite some time. This lack of innovation has contributed to low growth rates in recent years.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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