Over the forecast period, wound care is expected to register marginal volume growth as population decline will dampen demand going forward. Retail value growth, meanwhile, will slow, particularly in the gauze, tape and other wound care, and first aid kits.
The competitive landscape is becoming more fragmented and over the forecast period, creating solutions with additional value such will be increasingly important for generating value sales growth. The development of products that target specific niche users such as waterproof band aids for swimmers, or products that meet other consumers concerns such as environmentally-friendly products are potential avenues for increased growth.
The expansion of e-commerce is set to improve the availability of and ease of access to wound care products in North Macedonia. As a result, sales via this distribution channel will continue to record double-digit increases over the course of the forecast period, and lead to further diversification of both brand and product portfolios nationwide.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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