Wound care is expected to post steady retail volume and value (constant 2023 prices) growth through the forecast period. This performance is set to be underpinned by the ongoing increase in the participation in sports, exercise and outdoor pursuits like hiking, cycling and camping, in line with the greater focus on healthier and more active lives.
Features that help to suppress bleeding, offer water resistance and quick healing are increasingly in demand. With consumers ready to pay more for these additional features, more brands with added-value and advanced products are expected to appear on retailers’ shelves over the forecast period.
The ageing population trend is set to continue to support wound care in the forecast period. Older consumers suffer from wounds caused by chronic diseases that need treatment, such as leg ulcers, or wounds caused by diabetes.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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