The retail volume and current value growth rates in wound care in New Zealand are predicted to gradually slow over the course of the forecast period, although will remain positive. The continuation of a high level of physical activity is expected to drive growth, as will the ageing of the New Zealand population, as this demographic is a key consumer base for these products.
The competitive landscape for wound care is expected to remain unchanged in New Zealand over the forecast period, with Band-Aid and Elastoplast continuing to dominate. Most consumers associate wound care with these two brands, which are prominently displayed on the shelves of retailers.
In order to sustain growth in wound care over the forecast period, it will be essential for players to focus on product innovation within this mature category. Developing products tailored to specific niche groups, such as waterproof plasters for swimmers, or products with child-friendly packaging, could be crucial for growth.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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