Various innovative products that align with the self-medication trend are expected to emerge in the coming years to add value to a category struggling to achieve stronger growth due to maturity in the local market. Start-up Surginus, with "Skin Closure", is a prominent example of this trend.
Wound care is the only category within OTC consumer health that can sell through e-commerce, with the strict regulations in South Korea making it impossible for other products to use this distribution channel. Despite the availability of online sales during the pandemic, when consumers spent greater time at home, e-commerce only recorded marginal share gain, a trend that continues in 2023, as many consumers prefer to purchase wound care from pharmacies.
Gel-type wound care is likely to remain popular among local consumers in the coming years. Hydrogel forms a barrier on damaged skin to maintain moisture and promote wound healing.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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