While further price hikes should facilitate reasonably stable current value growth, wound care volume sales are projected to fall over the forecast period as a whole. The negative outlook in the latter case is mainly due to maturity and population decline in Hungary, though it is also likely the cost-of-living crisis will continue to subdue demand for some time.
It is expected sticking plasters/adhesive bandages will continue to see volume sales decline at a slower pace than first aid kits and gauze, tape and other wound care over the forecast period. The fact that products in the former category are usually sufficient for treating the most common types of skin injuries – eg small cuts, scrapes and blisters – should ensure demand remains fairy resilient.
Maturity and poor growth prospects will continue to limit innovation in wound care over the forecast period. However, as competition intensifies some manufacturers will seek to differentiate their brands and gain an edge over rivals by launching more sophisticated products with added-value properties.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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