A growing segment will be baby and child-specific oral care, with all offerings being imported. This will mainly be through mainly modern grocery retailers, and the portfolio will move beyond toothpaste and tooth brushes, to also include dental floor and mouthwashes.
Many of the imported baby wipes brands such as Huggies, saw prices rise in 2023, due to falling foreign cash reserves, in particular of the US dollar. As such, the government has been looking to increase trade with China and there has been an increased offering of Chinese brands at very competitive prices.
There will be further innovation over the forecast period. For instance, liquid soap is increasingly popular and Huggies has expanded its portfolio.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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