Baby and child-specific products, as a product area, is likely to experience a continuation of the trends observed during the review period. The entrenched minimalist approach to baby hygiene and the declining population aged 0-14 are unlikely to change significantly.
Segmentation presents a potential avenue for growth. Similar to men's grooming products, some parents use non-baby-specific products for older children.
Baby and child-specific sun care is expected to maintain its position as the most dynamic category within the segment, albeit with a slower growth rate due to its increasing maturity. Norwegian parents are becoming increasingly invested in protecting their children's skin health, leading to a willingness to spend more on premium sun care products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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