Baby and child-specific products is set to maintain solid growth rates in Romania in both retail volume and current value terms throughout the forecast period. Volume growth is particularly impressive, given the falling birth rate in the country, and will be driven by more parents buying baby and child-specific products, rather than using adult products for their children.
Effective communication, both in-store and online, is expected to help strengthen the category and drive sales. It is a well-known fact that groups of mothers or parents have a strong influence, as they exchange information and share experiences – good or bad.
Premium baby and child-specific products is expected to continue to see stronger current value growth than mass in the forecast period, as parents want to ensure their children’s health and wellness. However, sales of premium products will remain low compared with mass.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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