As the economy recovers over the forecast period, baby and child-specific products in Nigeria is expected to see a return to healthy retail volume and value (constant 2023 prices) growth. With anticipated growth in disposable incomes and stability in prices, demand is predicted to rise for products that have yet to become considered essential among much of the population.
Furthermore, demand is set to benefit from the continued growth in the baby and child (0-11-year-old) population and urbanisation. A growing consumer base that is increasingly urbanised is expected to heighten the demand for convenience and specialised products, especially as urban consumers are more aware of the benefits of using such products for babies and children.
Despite anticipated growth in the forecast period, the economic situation is expected to remain challenging, especially as prices may take some time to stabilise in light of a weak local currency. Therefore, the competitive landscape is likely to witness more economy brands challenge the top three players, Johnson & Johnson, PZ Cussons Nigeria and Unilever Nigeria.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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