Baby and child-specific products is set to see stable but very slow current value growth in South Korea in the forecast period. The country is now in a situation where dog strollers are spotted in public places more than baby strollers.
Brands from local companies in baby and child-specific products are excelling, regardless of their size. Compared with international companies, local companies demonstrate strong performances because they have a better understanding of local consumer behaviours, and develop products based on the ingredient and formula preferences of local consumers.
The number of babies and children suffering from skin conditions such as atopic dermatitis and sensitive skin is increasing annually. As a result, parents are seeking products that can alleviate their child’s symptoms, and dermocosmetics positioned for general use on sensitive skin are becoming an alternative solution to baby and child-specific products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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