It is anticipated that baby and child-specific products will continue performing well in Uruguay during the forecast period, with demand expected to shift towards products and brands with a more natural positioning. This trend is developing rapidly as local consumers increasingly seek out more natural products that contain no artificial or chemical ingredients.
During the forecast period, it is expected that many of the emerging brands in baby and child-specific products will have the opportunity to take advantage of the price gap that exists between Argentina and Uruguay to position themselves as a good value option at a time when many local consumers are placing downwards pressure on their spending power. Brands that trade on their competitive prices are already in a good position to gain value share in the category, with strategies that involve focusing on competitive pricing having already yielded very positive results in other Latin American countries.
One factor that has the potential to undermine sales growth in baby and child-specific products in Uruguay for the foreseeable future is the country’s low birth rate. In line with the prevailing global trends, Uruguay’s birth rate is currently declining as many young adults living in the country are choosing to postpone entering into the world of parenthood, instead focusing on education and careers so as to establish a solid financial position before committing to starting a family.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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