Baby and child-specific products is set to maintain slow and steady current value growth in Japan in the forecast period. In the long term, it will be impossible for baby and child-specific products to avoid an impact from the falling number of births in the country, which is not showing any signs of recovery.
It is important to involve parents when it comes to the promotion of baby and child-specific products. For example, Natural Science incorporated the “maternity mark”, which is widely used in Japan by pregnant women, in its advertising on transportation facilities.
Recently, there has been increasing awareness around the challenges of birth recognising that it is a turning point in life. Giving birth can significantly damage a mother, both physically and mentally, and the concept of postpartum depression has become widely known.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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