Baby and child-specific products is projected to see slight-to-marginal retail volume growth, with slightly higher but modest retail value (constant 2023 prices) increases over the forecast period. Demand is expected to be stimulated for baby and child-specific sun care as people continue to resume their out-of-home and travel habits and because of anticipated longer and hotter summers in light of climate change.
There is also likely to be relatively strong demand for products catering to the specific needs of babies’ and children’s skin (and hair), often with a focus on fewer and clean or natural ingredients. This demand does not rely solely on using clean or natural products on children.
Many consumers appreciated the benefits and added convenience of e-commerce during the COVID-19 crisis, although the preference for in-store shopping for their baby and child-specific products is set to remain strong. Parents often like to see and touch products and ask for advice from sales staff before purchasing items for young children.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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