Johnson & Johnson led the baby and child-specific products category in Egypt in 2023 with a huge variety of products available across all trade channels, Johnson & Johnson made several prices increases across the final year of the review period, but its products remained affordable for consumers. The Johnson’s Baby brand, which is prominent in shampoo, continued to lead overall baby and child-specific products in the Egyptian market with huge popularity and extensive availability.
Awareness of the damaging effects of over-exposure to the sun and the importance of wearing sunscreen is increasing due to exposure to social media amongst certain consumer segments - primarily the well-educated with higher incomes. However, lower income segments cut back on buying sun protection products at the end of the review period due to their reduced purchasing power and decreased frequency of travelling.
Baby and child-specific products is expected to witness growth in Egypt during the forecast period. The category is likely to prove relatively resilient and bounce back relatively quickly as parents often prioritise spending on their children.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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