When it comes to baby and child-specific products there is a strong focus on convenience, with many parents, especially in dual-income families, keen to find ways to reduce the time spent washing their children. In line with this, 3-in-1 or head-to-toe wash products are predicted to remain prominent in forecast period.
During the forecast period, manufactures will launch more baby and child-specific products made with natural ingredients. Parents are becoming increasingly cautious about which baby and child-specific products they choose to buy and are paying greater attention to the ingredients, focusing on claims of no parabens, no sulphate, and no alcohol.
E-commerce is becoming increasingly competitive in relation to baby and child-specific products, with a vast and growing range of brands and products marketed and promoted, making them more accessible to consumers. Newer generations of parents are also increasingly demanding and more knowledgeable, and often carry out intensive online research prior to making their purchases - such as reading customer reviews and checking and then researching ingredients.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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