The decline in the birth rate in Singapore is not expected to be reversed in the future; however, baby and child-specific products is forecast to continue showing positive current value growth rates throughout the forecast period, due to a few factors. Mass brands still currently hold the dominant position in terms of overall sales within the category; however, premiumisation is likely to be a key driver of value growth in baby and child-specific products in the forecast period.
Building trust is crucial in baby and child-specific products, amidst heightened consumer concerns about health and safety. Recommendations from professionals and personal networks greatly influence consumer trust.
The rise of retail e-commerce in baby and child-specific products persisted in 2023, with projections indicating further acceleration in the coming years, as local consumers increasingly favour the convenience of home delivery, the wide variety of products available online, and lower prices. Retailers across the country have made substantial investments in enhancing their digital capabilities since the onset of the pandemic; a trend which is expected to bolster the overall adoption and utilisation of online channels for purchasing.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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