The demographic outlook of Portugal will challenge sales across the longer term for baby and child-specific products. Low birth rates are an ongoing issue, which become worse due to the outbreak of COVID-19.
During the forecast period, children are expected to have more influence in day-to-day purchasing decisions, and this will extend to their personal hygiene products. This will be driven by parenting trends that support the greater freedom of children to make their own choices.
In the short term, Portuguese parents will be impacted by inflation pressure and limited purchasing power, encouraging them to choose price over extra features. This is dampening the performance of products that often have sustainable features, which are often priced higher.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!