Over the forecast period, baby and child-specific products will continue to see strong volume and current value growth, backed by the persistent shift to premium products. Thai parents will remain convinced of the worth of investing in high-end products for their babies and children, thereby mitigating any possible curbing impact of negative demographic trends when it comes to current value growth.
Big brands like D-nee, Babi Mild, and brands from Johnson & Johnson continue to enjoy the benefits of being well-established, trusted and boasting high brand recognition. At the same time, local and small international brands are working on filling gaps and responding to niche demands in the market arising from sophisticated and evolving needs of Thai parents.
While new product innovation helps foster a dynamic market environment, brands are also expected to boost sales through aggressive pricing promotion and accessibility across e-commerce sites and social media platforms. In the digital realm, smaller players have a better chance to succeed against bigger ones than they do in store-based retail distribution channels.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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