Colour cosmetics in Austria will see positive volume and constant value growth in the coming years, with consumption expected to accelerate as the period progresses. Price stabilisation will lead to higher demand for colour cosmetics as purchasing power recovers.
Similar to neighbouring countries such as Germany, demand for dermocosmetic products in Austria is expected to increase over the forecast period. At the same time, the trend towards a more natural look is likely to favour skin care over colour cosmetics as part of the skinification trend.
Common trends seen in 2023, such as skinification, sustainability and inclusivity, are expected to accelerate over the forecast period. Local consumers will seek facial make-up with skin care claims, thus driving sales of creams with natural ingredients and foundations that do not clog pores (non-comedogenic).
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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