Although the purchasing power of many Danish consumers will continue to be impacted by higher energy prices and interest rates, colour cosmetics is expected to perform well over the forecast period with solid retail volume and constant value growth across all categories. Whilst product certifications, such as the Nordic Swan and the Blue Wreath of the Asthma and Allergy Association have become the norm in some beauty and personal care categories, they have been slow to break through in colour cosmetics.
Natural beauty will remain one of the main overarching trends in colour cosmetics over the forecast period with organic and vegan products gaining traction. In a similar vein, consumer demand for cruelty free make-up and sustainable packaging with reduced plastic and waste should emerge to meet changing consumer preferences.
E-commerce is expected to remain the fastest growing distribution channel over the forecast period as Danish consumers continue to embrace its convenience and the chance to obtain more competitive prices. In 2023, one-fifth of colour cosmetics were sold online, but there is scope for this value share to rise.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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