Colour cosmetics are particularly popular among Generation Z and Millennials, who are more drawn to colourful products, especially for the eye and lip. As such, innovations in these product areas will continue to be growth drivers over the forecast period.
Consumers will continue to look for make-up products that help them look healthy and luminous, with hydrated and young-looking glowing skin. Products will increasingly be positioned as hybrids offering skin care properties to achieve this goal.
As colour cosmetics continue to progress rapidly, Portuguese consumers will be increasingly influenced by the rise of social media platforms and influencers. Viral trends and influencer content will drive trends in colour cosmetics, which will be passed on to a wider audience.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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