Trends noted in 2023 will remain in place across the forecast period - with the need for convenience being a key demand shaping the colour cosmetics landscape. Sales are set to grow in retail value and volume terms, with key growth drivers, including BB/CC creams, aligned to the rising natural trend.
Social media, specifically Instagram and TikTok, is being used as a platform to display and sell products. It is also using technologies such as augmented reality to enable virtual makeup try-ons.
Mass market brands with strong innovative positions are set to gain ground over the forecast period, with Catrice and Essence being strong examples of this trend. Mass colour cosmetics dominate the market as consumers of all income levels in Estonia are more or less satisfied with the offers of the major players, such as L'Oréal, Coty and direct sellers.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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