Following the strong recovery in demand for colour cosmetics, the pace of growth will slow over the forecast period in volume and constant value terms. With consumer lifestyles back to normality and the consumer base shrinking, volume sales of colour cosmetics will be marginal at best.
Consumers tend to be less brand loyal in colour cosmetics compared to skin care or fragrances. Latvians are not afraid to try new brands or an entirely new product, especially when they offer value for money.
Lip products are shifting towards more natural colours and lip gloss. Essence from Cosnova has been promoting these products in an effort to tap into rising demand.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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