The continuing expansion of modern retailing will boost growth over the forecast period and will lead to increased competition, as well as a wider diversity of products. Chains which are in the expansion phase include the German beauty chain Rossmann and the local beauty chain Olivia.
Over the forecast period, there will be increased demand for cleaner cosmetic products, which use less chemicals and other ingredients that are perceived as harmful, such as parabens, alcohol, mineral oils, petroleum and aluminium. This trend will grow in importance, as will environmentally-friendly packaging made with recycled paper or plastic.
Digital channels will have an increasing role, as technology increasingly aids consumers in their purchasing. For instance, Maybelline uses artificial intelligence tools that let consumers try out make-up virtually and this type of technology use will continue to expand.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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