The forecast period is expected to see major changes in the approach taken by the industry’s leading direct selling companies as they seek to reverse negative sales trends and recover at least some of the ground that they lost during the review period. In particular, direct sellers involved in beauty and personal care will likely seek to adopt a multi-channel approach to their operations, including a much stronger focus on e-commerce.
As sustainability and ecological concerns are set to become more important considerations among the population of Uruguay during the forecast period, the leading brands in colour cosmetics are expected to continue focusing on building their sustainability credentials. This can be achieved by launching products which have been made using manufacturing processes that consume less water and which incorporate various environmentally friendly features.
By the end of the review period, social media had already become a hugely powerful marketing platform for all of the major colour cosmetics brands Uruguay and this is a reflection of the image-based nature of these products, which makes them ideally suited for social media marketing. Leading players such as L'Oréal are investing heavily in expanding their digital presence via collaborations with established social media influencers to increase product awareness.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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