The trajectory for colour cosmetics in Serbia is poised for sustained growth in 2024 and beyond, buoyed by an expanding consumer base equipped with enhanced knowledge on makeup application techniques. Increasingly, young girls are expected to acquire proficiency in makeup application, thereby driving demand for additional colour cosmetic products such as highlighters, bronzers, sculpting kits, eyebrow cosmetics, and lip oils.
The trend for colour cosmetics imbued with skin care benefits is projected to gain further traction in the forecast period. As consumers become increasingly discerning about the products they apply on their skin, there is a growing inclination towards colour cosmetic formulations that offer additional skin care benefits.
Price sensitivity is anticipated to remain a prominent factor shaping consumer behaviour in 2024. However, this is unlikely to precipitate a wholesale shift towards less expensive brands.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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