Colour cosmetics in Sweden is poised for continued growth, projected to be the second-fastest growing product area within beauty and personal care after fragrances. Despite market maturity, the premiumisation trend shows no signs of slowing down.
While premiumisation is strong, mass colour cosmetics is expected to remain relevant. Major brands like Maybelline, NYX, and L'Oréal Paris will continue to leverage several strategies, such as new product launches.
A growing trend across many beauty and personal care categories is the emergence of niche and artisanal brands. This trend is expected to intensify in colour cosmetics, with celebrity brands like Fenty Beauty and Kylie Cosmetics leading the charge.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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