The colour cosmetics industry in Indonesia will see continued healthy growth in constant value terms (2023 prices) over the forecast period, consistent with the development of digital platforms. Local and international players, including new, energy brands, will continue to penetrate the market with aggressive promotions on social media platforms, such as Instagram and TikTok, which will ensure the category’s promising outlook.
While the K-beauty trend will continue to influence purchasing decisions, Chinese make-up brands will continue to make waves, thanks to their cheaper prices, which will ensure their popularity with younger consumers. These brands, which are typically posted on social media platform Douyin (and often reposted to TikTok), are promoted by attractive models, as well as popular Korean celebrities, which means that they are easily accepted by consumers.
Sustainability is becoming an increasingly important issue in the beauty and personal care industry and the market for colour cosmetics is no exception. As consumers become more aware of the impact of their purchases on the environment, they are starting to question the practices of the brands they purchase.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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