During the forecast period, a growing range of new launches is expected to blur the lines between skin care and colour cosmetics as companies invest in new product developments adding anti-ageing, hydrating and other beneficial properties. Ingredients such as SPFs, collagen and hyaluronic acid are likely to become standard and also to expand amongst mass market brands.
Advances in technology will enable experimentation and influence how products are marketed. Brands will leverage smart devices to engage with consumers to develop new products and focus on personalisation.
Given that the rising cost of living hit consumers hard in 2023, it would seem logical that they would trade down to mass-market products, but this did not happen as widely as might have been expected. Moreover, the forecast period is likely to see consumers display a growing interest in premium products, with premium brands managing to win over make-up consumers that were previously strongly focused on mass market offerings.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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