Leading players in colour cosmetics are expected to remain focused on targeting teenage girls and young women in an effort to maximise sales opportunities and remain relevant. Indeed, demand among younger consumers is expected to underpin overall growth in mass colour cosmetics, with the growing influence of social media set to prove crucial to the marketing efforts of mass colour cosmetics brands.
Consumer preferences for more natural colour cosmetics is expected to accelerate during the forecast period, although organic colour cosmetics is unlikely to enter the mainstream. In Slovenia, demand for organic colour cosmetics is confined to a small niche of affluent urban professionals and this situation is unlikely to change substantially in the upcoming years.
There is not expected to be any significant changes in the retail distribution of colour cosmetics over the upcoming period. The outlet networks of the leading chains of beauty specialist retailers are expected to continue expanding throughout Slovenia, with omnichannel players likely to strengthen their online positions.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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