In a challenging economic environment, consumers are focusing their reduced spending power on essential items and limiting purchases of products deemed to be unnecessary. This has deterred consumers from following trends and encouraged them to focus on products necessary for basic make-up routines such as concealers, eyeliners, and lipsticks.
Colour cosmetics is expected to witness some growth during the forecast period, due to the increased population and exposure to social media such as TikTok and Instagram driving up consumers’ focus on appearance and personal grooming, especially amongst Gen Z. These consumers have become savvy at navigating the platforms and staying on top of the latest trends.
L'Oréal Egypt LLC led colour cosmetics at the beginning of the forecast period with a portfolio containing many famous brands such as Maybeline, L'Oréal Paris and Yves Saint Laurent, with various price points to suit many consumers’ wallets. L'Oréal products are extensively distributed across retail channels and have increased their presence through e-commerce.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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