During the forecast period, demand for colour cosmetics is expected to remain centred on products that offer added value, despite the rather dire predictions for the economy of Croatia and the wider European economy. High inflation is unlikely to discourage huge numbers of consumers from splashing out on higher-priced colour cosmetics and this is largely due to the feeling that one cannot put a price on the desire to look good at all times.
The adverse economic scenario that lies ahead for Croatia’s consumers is likely to encourage consumers to opt for colour cosmetics that fulfil more than one purpose. During economic downturns or recessions, it is natural to expect that the majority of consumers will tend to want to economise wherever possible, spending less on colour cosmetics as a result.
The review period saw many of the companies present in colour cosmetics in Croatia invest heavily in efforts to improve their digital presence, in response to the rising importance of social media and e-commerce for their operations. This trend is expected to continue building during the forecast period, with e-commerce well-placed to gaining retail value share as a result.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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