Beauty KOLs and influencers are increasing, with content is published across social media platforms. This includes unboxing videos to introduce new products and demonstrate their use to their audiences.
The outbreak of COVID-19 caused a shift in shopping behaviour towards online channels, as consumers were keen to avoid contagion, and some, therefore, preferred to have products delivered to their door. For instance, Shiseido saw e-commerce sales growth higher than that of other brands, with its own online channels and app consolidating its sales during the pandemic and solidifying its excellent performance in beauty sales in Taiwan.
Sustainability issues have increasingly come to the fore in Taiwan, with discussions of global warming, ecological conservation, and the need to reduce carbon emissions and waste featuring heavily in headlines. The fact that the terms natural, botanical and gentle are often used when internet forums discuss the benefits offered by eco-friendly colour cosmetics shows that when consumers buy eco-friendly products, they expect ingredients to be gentle on the skin.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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